Listen to and act on the Voice of your Customer
The WOCAS process, or “What Our Customers Are Saying” is a systematic approach that leverages the voice of your customers and people to deliver customer lead business improvements.
Developed through the experiences of delivering best practice processes for companies such as Amazon and Microsoft, WOCAS ensures you not only capture the root causes of customer issues but also ensures they are prioritised and resolved.
With the WOCAS process you can act upon what your front line staff hear every day and turn it into real improvement that your customers will notice.
Inspired by Lean Thinking and Six SIgma, WOCAS systematically helps you to:
- Meet your operating budget constraints by eliminating recurring customer problems that waste operational resources - the 'dumb things'
- Increase customer satisfaction scores and loyalty by improving the customer experience when customers do need to contact you
- Increase revenues by rapidly transforming insights into products and services innovation that customers want
- Retain staff by showing them that you are listening and acting on what frustrates them as well as customers
- Meet strategic aims or regulatory requirements that require the whole business to develop a customer centric culture
WOCAS.NET is a web based, hosted application that enables a rapid and effective implementation of the WOCAS process. It supports an efficient closed loop process that allows systematic capture, analysis, prioritisation and management of customer centric improvements. It tracks the progress and monitors the results of your improvement projects. The frontline staff can then see directly the impact they have had on the business.